Privacy Policy

Effective Date: December 27th, 2023

Seminole Hard Rock Digital Sports Betting Privacy Policy: Your privacy Rights

Seminole Hard Rock Digital, LLC and its affiliates (collectively referred to in this Policy as “HRD”, “we”, “us”, “our” and other similar pronouns) know that your privacy is important to you, and we want you to know that it is important to us, too. We created this Privacy Policy (this “Policy”) to explain the types of information we collect through hardrock.bet and any related websites on which it is posted, and the various social media platforms that we use (each, a “Site”) as well as the Hard Rock Bet mobile applications (each, an “App”, referred to collectively in this Policy with the Sites as the “Service(s)”). Additionally, we created this Policy to explain how we will use, disclose and protect this information once it is collected, and how you can opt out of some of our uses and disclosures of your information.

Here are a few general principles to keep in mind as you read through this Policy:

  • For operations in the State of Arizona, HRD has entered into an agreement with Navajo Nation Gaming Enterprise under which HRD serves as Navajo Nation Gaming Enterprise’s licensed internet gaming operator for the provision of the Services to you as set out in the end user license agreement governing your use of the Services. Navajo Nation Gaming Enterprise is a wholly owned enterprise of the Navajo Nation, a federally recognized Native American Tribe, and is licensed and regulated by the Arizona Department of Gaming under the relevant laws of the State of Arizona for the purposes of operating and offering real-money, online interactive gaming services.
  • For operations in the Commonwealth of Virginia, HRD has entered into an agreement with HR Bristol, L.L.C. under which HRD serves as HR Bristol, L.L.C.’s licensed internet gaming operator for the provision of the Services to you as set out in the end user license agreement governing your use of the Services. HR Bristol, L.L.C. is organized under the laws of the State of Virginia and is licensed and regulated by the Virginia Lottery under the relevant laws of the Commonwealth of Virginia for the purposes of operating and offering real-money, online interactive gaming services.
  • We may share your Personal Information with third parties for such third party’s marketing and other purposes, as described in more detail below. You can elect for us not to do so by emailing [email protected], among other means described in the “Opt In and Opt Out” section below.
  • This Policy does not apply to any website or mobile applications that are directed to children under 21 and the Site is not directed to children under 21.
  • Please read thisPolicycarefully to understand ourpoliciesand practices regarding your information and how we will treat it. If you do not agree with ourpoliciesand practices, your choice is not to use the Services (but note that you still have certain opt-out rights under this Policy, as described below). By accessing or using the Services, you agree to thisPolicy. As our business evolves, this Policy may change (see “Changes to this Privacy Policy” section below), so check back to this page periodically to make sure you understand how your Personal Information will be processed.
  • By default the Services place cookies and local shared objects on your desktop computer, laptop computer, tablet, smartphone or other device (each, a “Device”) which are further described below. By using the Services, you agree to this (subject to your ability to disable or opt out of certain tracking practices, as described in this Policy).
  • Advertisements displayed to you on the Services and elsewhere may be customized to your interests and preferences based on your Personal Information and Web site and mobile application usage information collected over time and across our Services and other online properties. For more information about interest-based ads, and to learn about options for opting out of having your web browsing information used for behavior advertising purposes, please visit here (AboutAds) or here (Your Online Choices). (You have to opt out using each of your Web browsing applications and devices separately.)
  • Where consent is the basis of processing, you may at any time withdraw the consent you provided for the processing of your personal information for the purposes set forth in this Privacy Policy by contacting us at [email protected] , or by altering the relevant options in your account settings. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • If you are a California or Virginia resident, your state may provide you with additional rights regarding our use of your personal information. To learn more about those rights visit the section at the bottom of this policy.

What Personal Information Do We Collect?

“Personal Information” is any information that can be used to identify you as an individual. We collect different categories of Personal Information from different sources, including Personal Information you provide directly to us (“User-Provided Information” described below) and Personal Information we collect through your use of our Services (“Service Usage Information” described below). We also collect Personal Information from publicly available sources, and social media platforms, which may include both User-Provided Information and Service Usage Information. For more on social media platforms, see the “Social Media” section below.

‍User-Provided Information We collect certain User-Provided Information such as your name; date of birth or other age information; social security number; tax identification number; postal addresses; email addresses; telephone numbers; credit card and other payment information; account information and activity; information about and contents of your communications with us or other users; wireless device addresses (including text message addresses); photograph; gender; purchase, browsing and transaction history; favorite sports, sports teams and players and rival sports teams; and interests, hobbies, demographic information, banking history, credit reports, location, device identifications, income verification, and other pertinent information for the purposes of anti-money laundering, age and identify verification, and responsible gaming and for other uses as described in this Policy. When do we collect User-Provided Information? We collect User-Provided Information when you create an account on the Services; login to your account; place a wager or conduct any other transaction on the Services; sign up for our communications; enter contests or sweepstakes; complete surveys; contribute to our online forums; communicate or transact with other users; or submit a comment or question to us using a “contact us” or similar feature on the Services. Unless otherwise noted on an online form, you are required to provide to us all of the Personal Information requested in order to register your account, complete your transaction, or make your request. In those cases, you are not required by law to provide the Personal Information, but if you do not provide the required Personal Information, you will not be able to place your wager or conduct your transaction or we may not be able to respond to your request. An example of this is your payment card information, billing address and shipping address when you make a transaction, or your email address when you sign up to receive emails from us. A referral or similar tool may be provided on the Services and/or in our emails that allows you to send information about our offerings to another person. When you use these offerings, we may ask you for the name and information of the other person, and that information will be handled pursuant to this Policy.

‍Service Usage Information In addition to User-Provided Information, we collect other Personal Information about you and your online activities related to the Services (“Service Usage Information”), including as described below. Usage Details and Device Information: As is the case with many Web sites and mobile applications, our servers automatically collect your IP address when you visit our Services, and we may associate that with your domain name or that of your Internet access provider. We may also capture certain “clickstream data” pertaining to your usage of the Services. Clickstream data includes, for example, Device ID, Device telephone number and other information about your Device, Web browser and operating system and their settings, mobile network information, mobile apps installed or running on your Device, the referring source that linked you to the Service, the pages, content or ads you see or click on during your visit and when and for how long you do so, items you download, the next site you visit when you leave the Service, and any search terms you have entered on the Service or a referral Web site. Geolocation Information: The Services also collect real-time Personal Information about the geographic location of your Device (including precise geolocation). Certain services provided to us by third party service providers, including those provided by GeoComply, will make use of your location data. If you use the Services, you accept that HRD and GeoComply must transmit, collect, maintain, process and use your location data in order to comply with legal and regulatory obligation places on us. We also use geolocation data that is not precise to provide and improve other location-based services. You may prevent at any time by turning off the location settings or by notifying us in writing that you would like to be excluded from our location based services. You are reminded that, under applicable legal and regulatory requirements, you may only use the Services if you are physically present in the state for which you have registered your account (e.g., to use the Arizona Services you must physically be in Arizona, and to use the Virginia Services you must physically be in Virginia). For this reason, if you disable our collection of your precise geolocation information, we will not be able to provide the Services to you. Stored Information and Files: The Apps may also access metadata and other Personal Information associated with other files stored on your Device. Among other things, Service Usage Information enables us to generate analytics reports on the usage of our Services. We utilize third party service providers for web analytics on the Services, including Google Analytics. To opt out of your usage of our Services being reported to us by Google Analytics, you may follow the instructions at tools.google.com/dlpage/gaoptout. In addition, we may deploy various tracking technologies on the Services to collect additional information about your visits to and use of our Services. For example:

  • Cookies (or mobile cookies) are small data files stored on your Device at the request of a Web site or mobile application. A cookie assigns a unique numerical identifier to your Web browser or Device, and may enable us to recognize you as the same user who accessed our Services in the past, and relate your use of the Services to other Personal Information about you, such as your Service Usage Information and User-Provided Information. Cookies may also be used to enhance your experience on the Services (for example, by remembering your preferences and username so you can log in easily and keeping you logged into the Services after you have provided your password), to collect general usage and aggregated statistical information, to measure the effectiveness of advertising and display relevant advertising to you and to detect and prevent fraud.
  • You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. However, in some cases, rejection of cookies may inhibit or preclude your use of the Services or its features. Please see allaboutcookies.org for more information about what cookies are and what they do.
  • Cache cookies, such as eTags, may be used to identify your computer or other Device as the same Device that visited our Services or another site or mobile application in the past.
  • Web beacons (also known as pixel tags, clear gifs and single-pixel gifs) are tiny images – typically just one-pixel – that can be placed on a Site, an App or in our electronic communications in order to help us measure the effectiveness of our offerings and content by, for example, counting the number of individuals who visit us online, verifying whether you’ve opened one of our emails or seen one of our Site or App pages, or verifying system and server integrity.

These tracking technologies may be deployed by us and/or by our service providers or partners on our behalf. These technologies enable us to assign a unique number or persistent identifier to you, your household or Device and relate your Service Usage Information to User-Provided Information. These technologies also enable us to recognize you when you access our Services using different Web browsers and different Devices.

By using our Services, and by permitting your device to accept them, you agree to our use of these tracking technologies as described above.

Social Media

We use several social media and blogging platforms to communicate with our customers, some of which are operated by third parties, such as Facebook, Instagram, Twitter, TikTok and Snapchat. This Policy applies to our use of Personal Information you submit to us there, but it does not apply to what those third party platforms do with your information. Those platforms have their own privacy policies, and we encourage you to read them.

Our Services may include features and functionalities that allow you to share Personal Information with us that you have already provided to a third party social media platform. For example, you may be able to create an account on our Services or log-in to our Services using your Facebook account or other third party credentials. If you do so, then Personal Information that you have provided to that third party will be made available to us, pursuant to the third party’s terms and conditions and privacy policy, and you consent to our use of that Personal Information in accordance with this Policy. The Personal Information we receive from that third party may depend on the privacy settings you have on the third party platform.

We may also include tools on our Services that allow you to share and/or publicly post content or information from our Services to your profile on a third party social media. Third party social media platforms and blogging platforms have their own privacy policies which explain how they will use, protect and share your Personal Information, including any information you share on those platforms from our Services, and we encourage you to read them.

How is Your Personal Information Used?

We or our service providers may use the Personal Information we collect from and about you, including User-Provided Information, Service Usage Information and/or any Personal Information collected through social media sites, to perform the following business functions:

  • providing our offerings and enabling users to use our Services and its features
  • identifying, verifying and vetting your identity, credentials and eligibility to use our Services, such as confirming your geographic location and verifying whether you have registered with any mandatory self-exclusion bodies (as may be applicable) for responsible gaming reasons
  • processing and fulfilling your transactions, such as when you place a wager, request to make deposits or withdrawals or request to engage in other financial transactions, and other transactional uses
  • analyzing your credit and fraud risk and verifying your credentials using third parties, including financial institutions, identification verification agencies and credit reference agencies
  • administering the Services and your account with us
  • responding to your requests, questions, and concerns
  • sending you marketing and other communications, including information about products, services, and events, of ours, our affiliates and our other marketing partners that we think might interest you. (You may opt out of receiving our marketing communications by following the instructions in the “Opt In and Opt Out” section below.)
  • customizing our Services to your interests and history with us
  • business intelligence, analytics, data and statistical analysis, market research, administering customer surveys and customer profiling, and counting and verifying ad impressions
  • advertising and marketing our offerings, our affiliates offerings, and third party offerings, contextual advertising, and tailoring ads displayed to you on our Service and elsewhere to your interests and history with us
  • internal research for technology development and demonstrations, and to develop, improve, upgrade and enhance new features and offerings
  • auditing compliance and other practices, including quality and safety assurance measures
  • detecting and protecting against security incidents and risks, as well as unauthorized or fraudulent activity
  • prevention and detection of crime
  • testing and debugging software, systems, tools and practices
  • assessing your gambling activities for responsible gaming purposes
  • complying with legal, licensing and regulatory requirements
  • protecting our rights and property and recovering debt
  • other purposes disclosed when Personal Information is submitted to us

To perform the above functions, we may match Personal Information collected from you through different means or at different times, including both User-Provided Information and Service Usage Information, and use such Personal Information along with information obtained from other sources (including third parties like data aggregators, sales lead generators, and mobile and social media services) and publicly accessible information (such as Personal Information available publicly on the Internet). We or our affiliates may also use this combined information to assess the level of interest in, and use of, the Services, our emails and our other messaging campaigns both on an individual basis and in the aggregate. Our service providers may be legally required to maintain certain Personal Information for regulatory purposes. Our service providers may also use non-personally identifiable Service Usage Information (including aggregate data) for their own use, in a form that does not include your Personal Information.

Do We Share Personal Information About You with Others?

Yes. We may share the Personal Information we collect on the Services with others for a variety of reasons. In addition to the kinds of information sharing you might expect, such as sharing what you voluntarily post to public areas on the Services with other Service users, we may share your Personal Information (including any of the types listed in the “What information is collected on our Services?” section above):

  • with the service providers who need your information in order to provide services to us or on our behalf; for example:
  • with service providers for the purposes of settling or making payment in connection with any wager, verifying your identity, and other purposes in connection with the Services, and
  • to any payment management or debt collection company engaged by us to handle payment and collection processes.
  • with our affiliates and partners with which we co-brand offerings or from which we license trademarks and content for the Services or other offerings and other third parties for their marketing and other purposes, unless you tell us not to by following the instructions in the “Opt In and Opt Out” section below; for example:
  • our affiliates, and
  • our marketing and market access partners.
  • with our co-sponsor(s) if we obtain your Personal Information in connection with a contest, sweepstakes, offering, or other promotional activity that is jointly offered by us and any third parties, unless you instruct us not to by following the instructions in the “Opt In and Opt Out” section below
  • with any governmental agent, regulatory authority or licensing body
  • when we believe in good faith that disclosure is necessary or appropriate to protect or enforce our rights or property, protect your safety or the safety of others, investigate or seek to address fraud, money laundering, intellectual property infringement or violation of law, respond to a government, judicial or other legal request, or to comply with the law
  • for purposes of disaster recovery and business continuity
  • with credit reporting agencies, such as information about late payments, missed payments, or other defaults on your account
  • in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind down of business
  • with your consent

Your first name and last initial on the Services and the city in which you registered for the Services may appear in our leaderboards that can be viewed by the public on the Services. In addition, certain of your profile information (such as your name and/or other information) may be viewed by other users participating in the Service in which you participate.

Due to the legal, regulatory and security environment in which we operate, we may be required to disclose information about you under certain circumstances, and we may not be permitted to inform you that we have done so.

In addition, we may share non-personally identifiable Service Usage Information (including aggregate data) with others, for their own use, in a form that does not include your name or contact information.

Our affiliates who receive your Personal Information from us have a policy of using technical, physical and organizational measures designed to protect Personal Information, prevent unlawful or unauthorized processing of Personal Information, and prevent unauthorized disclosure of, or accidental loss of, or damage to, such Personal Information.Our policy is to restrict access to non-public Personal Information about you that we hold, to those of our employees and agents who need to know the Personal Information to enable us to operate and provide services and who are subject to appropriate confidentiality and security obligations. See the “Security” section below for more information about the security of your Personal Information.

Third Party Ad Servers and Networks

We use third party advertising companies to serve ads when you visit our Services and other online properties. These companies may use information about your visits to the Services and other online properties, the region of the country or world where your IP address indicates you are located, as well as other information about you in order to provide advertisements about goods and services of interest to you. These advertisements may appear on this Service and on other online properties. These companies may employ cookies, clear GIFs and other tracking technologies to cause relevant ads to be displayed to you.

For more information about third party advertisers and how to prevent them from using your information, please visit Aboutads.info at www.aboutads.info/choicesor Your Online Choices at www.youronlinechoices.eu.

Do-Not-Track Disclosures

Some web browsers may transmit “do-not-track” (DNT) signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not change our tracking practices (which are explained in more detail under “Service Usage Information” above) in response to DNT settings in your web browser.

Our third party partners, such as web analytics companies and third party ad networks, collect information about your online activities over time and across our Services and other online properties. These third parties may not change their tracking practices in response to DNT settings in your web browser and we do not obligate these parties to honor DNT settings.

Opt In and Opt Out

By creating an account you are agreeing to be updated about our products, news, promotions, and to us sharing your Personal Information with our affiliates and third parties for their marketing and other purposes, as described in this Policy.

You have the right to opt in to or opt out of certain of our uses and disclosures of your Personal Information. For example, when you are asked to provide Personal Information on our Services, you may have the opportunity to elect to, or not to, receive messages from us by email or, if applicable, text message. You may opt out of certain uses or disclosures in the following ways:

  • You may tell us that you do not want to receive our promotional messages or that you do not want us to share your Personal Information with third parties for their marketing and other purposes by:
  • If you have an account with us, logging into your account and changing your communications preferences in settings.
  • Sending us your name, address, email and phone number to [email protected]. Please indicate whether you are asking us to: (a) stop sharing your information with third parties for their marketing and other purposes, or (b) stop sending you a particular media notification via email or, if applicable, text message.
  • You can also opt out of our promotional emails by clicking on the opt-out link within the email you receive.

Please understand that it may take us a few days to process any opt-out request and that even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us. Also, to stop receiving promotional messages from third parties who already have your contact information, please contact them directly.

Security

While we endeavor to protect the security and integrity of sensitive Personal Information collected via the Services, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that any information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.

If you correspond with us by email, text message, or using online forms like a “contact us” feature on our Services or communicate with other users, you should be aware that your transmission might not be secure. A third party could view the information you send in transit by such means. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.

If you create an account on our Services, you are responsible for maintaining the strict confidentiality of your account password, and you shall be responsible for any activity that occurs using your account credentials, whether or not you authorized such activity. Please notify us of any unauthorized use of your password or account or any other breach of security.

If at any time during or after our relationship we believe that the security of your Personal Information in our care may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to notify you as promptly as possible under the circumstances. If we have your email address, we may notify you by email to the most recent email address you have provided us in your account profile. Please keep your email address in your account up to date. You can change that email address anytime in your account profile. If you receive a notice from us, you can print it to retain a copy of it. To receive these notices, you must check your email account using your Device and email application software.You accept our default use of email as a means of such notification. If you prefer for us to use the U.S. Postal Service to notify you in this situation, please email us at [email protected].You can make this election any time, and it will apply to notifications we make after a reasonable time thereafter for us to process your request. You may also use this email address to request a print copy, at no charge, of an electronic notice we have sent to you regarding a compromise of your Personal Information.

Retention and Disposal of Personal Information

We and our service providers intend to retain your Personal Information for only as long as necessary to fulfil the purpose for which we collected it. In addition, we and our service providers may retain your Personal Information to meet contractual and regulatory requirements (state and federal), such as accounting, insurance, reporting and other similar statutory requirements.

To determine the appropriate retention period we consider the amount, nature, sensitivity, potential risk of unauthorized use and disclosure, the purposes for which we process it and whether we can achieve such purposes through other means.

State Specific Privacy Rights

If you are a resident of:

  • California, or
  • Virginia

you have additional rights over your Personal Data and these are detailed below.If the rights differ depending on your location, we make this clear.

You do not need to create an account with us to exercise your rights over your personal information.

Information provided in response to a request to access any of your personal information rights shall be provided free of charge, up to twice annually. Should any requests be considered to be manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee to cover the administrative costs of complying with the request or decline to act on the request.

As permitted by state laws, we do not provide these rights for business-to-business Personal Information.

Right to Know and to Access Your Personal Information

You have the right to confirm whether or not HRD is processing your personal data, to access that data if we are processing it, and to receive a copy of any such personal data.

  • California

In California our default response will relate only to the previous 12 months. Should you require information beyond the 12-month period you must specify that in your request. The extent of any disclosure may be subject to exceptions and restrictions in the relevant law.

Once we receive and confirm your verifiable consumer request (see Exercising Your Personal Information Rights), we will disclose to you:

  • The categories of Personal Information we collected about you.
  • The categories of sources for the Personal Information we collected about you.
  • Our business or commercial purpose for collecting or selling that Personal Information.
  • The categories of third parties with whom we share that Personal Information.
  • The specific pieces of Personal Information we process about you
  • If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:
    • sales, identifying the Personal Information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

This information will be provided to you in a readily usable format that allows you to transmit the data to another controller without unnecessary difficulty.

  • Virginia

Privacy requests will be actioned within the timeframes set out by law:

  • we will confirm receipt of your request promptly;
  • where possible we will provide our response within 45 days of receipt but we may extend the response time in certain situations up to 90 days in total. We will contact you within that first 45 days if additional time is needed and will explain the reasons why.
  • if we deny your privacy request and you appeal the decision, we will deal with your appeal within 60 days of receipt.

In Virginia we will provide access to, and a copy of, all of your personal information that we are processing. The extent of any disclosure may be subject to exceptions and restrictions in the relevant law.

Where that information has been provided by you, and is processed by automated means, we will, to the extent technically feasible, provide it in a portable and readily usable format that allows you to transmit the data to another controller without unnecessary difficulty.

Right To Be Forgotten or Delete Personal Information

You have the right to request that we delete any of your Personal Information that we hold or process, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Your Personal Information Rights), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

As examples, we may deny your deletion request if retaining the information is necessary for us or our service provider(s) to perform any of the below.

  • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfil the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Right To Rectification and Correction of Inaccurate Personal Information

If you believe that any personal information that we hold or process relating to you is inaccurate you have the right to request that we correct it. Some information you may be able to rectify yourself through your account settings, for all other information you should submit a verifiable request as detailed in the Exercising Your Personal Information Rights section below.

In certain situations we may ask for proof to demonstrate that our current information is not correct, or we may decline to amend our information. In cases where we decline to amend our information we will retain a record of your request regarding the disputed personal information.

Personal Information Sales Opt-Out and Opt-In Rights

We sell your Personal Information to the following categories of third parties:

  • Marketing and market access partners.

In the preceding twelve (12) months, we have sold the following categories of Personal Information:

  • Identifiers.
  • Internet or other similar network activity.
  • Geolocation data.
  • Professional or employment-related information.

If you are 21 years of age or older, you have the right to direct us to not sell your Personal Information at any time (the “right to opt out”). We do not sell the Personal Information of consumers we actually know are less than 21 years of age, unless we receive affirmative authorization (the “right to opt in”) from either the consumer who is at least 13 but not yet 21 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt in to Personal Information sales may opt out of future sales at any time.

To exercise the right to opt out, you (or your authorized representative) may contact us by email or phone at the contact information listed below.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales. However, you may change your mind and opt back in to Personal Information sales at any time by contacting us using the information below.

Targeted Advertising Opt-Out and Opt-In Rights

We do not process personal information for Targeted Advertising as defined by relevant California or Virginia laws.

Exercising Your Personal Information Rights

To exercise any of your personal information rights please submit a verifiable consumer request to us by using the information in the contact section at the bottom of the policy.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information.

The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative, which may include:
  • Name
  • Account Information
  • Mailing Address
  • Email Address
  • Telephone Number
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password-protected account (if applicable) sufficiently verified when the request relates to Personal Information associated with that specific account.

We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

For instructions on exercising sale opt-out rights, see Personal Information Sales Opt-Out and Opt-In Rights.

Appealing Our Decision Regarding Your Personal Information Rights

Residents of the Commonwealth of Virgina have a right to appeal any decision we make regarding provision of their personal information rights.

To exercise this appeal please email [email protected] within a reasonable period of time following your receipt of Our decision to decline your request. You must include any internal reference you have been provided with relating to your request and/or our decision to decline, along with the reasons for your appeal.

Please note, this is an appeals process and emails shall not receive any response if the standard process has not been used first, or the required information is not included.Appeals shall be processed within 60 days of receipt.

Further California Privacy Rights and Required Information

If you are a California resident, California law may require us to provide you with additional specific information regarding our use of your Personal Information. To learn more about your California privacy rights, including under the California Consumer Privacy Act of 2018 (CCPA), visit https://hardrock.bet/va/ccpa-notice.

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing Personal Information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose Personal Information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt out of such information-sharing. As discussed above, if you wish to opt out of our sharing of your information with third parties for the third parties’ direct marketing purposes, please contact us at [email protected]. To find out more about your opt out rights, see the “Opt In and Opt Out” section above.

International Privacy Practices

Our Site is operated and managed on servers located and operated within the United States. Our services are not legally accessible outside of the United States. We do not transfer any personal information obtained from within the United States outside of the Unites States.

“Linked-To” Web Sites & Online Properties

The Services may contain links, banners, widgets or advertisements that lead to other Web sites and online properties. We are not responsible for these other Web sites or online properties, and so their posted privacy policies (not this Policy) will govern the collection and use of your information on them. We encourage you to read the privacy statements of each Web site and online property visited after leaving the Services to learn about how your information is treated by others.

Changes to this Privacy Policy

We may change this Policy from time to time. When we do, we will let you know by posting the changed Policy on this page with a new “Effective Date”. In some cases (for example, if we significantly expand our use or sharing of your Personal Information), we may also tell you about changes by additional means, such as by sending an email to the email address we have on file for you. In some cases, we may request your consent to the changes.

Contact Us

If you have any questions or comments regarding our privacy practices, you may contact us at

Phone: (201) 212-6158

Website: hardrock.bet

Email: [email protected]

Postal Address: 5701 Stirling Road, Davie, FL 33314

The contact details for the DPO should only by used as part of the appeals process following a decision not to grants requests related to your personal information rights. Other correspondence will not receive a reply.

[email protected]

Effective Date: December 27th, 2023