Hard Rock Bet Welcomes Dale Earnhardt Jr. as Brand Ambassador

Hard Rock International and Hard Rock Bet have welcomed NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador. Included with this exciting partnership are a variety of brand integrations from the Cafe, to the Rock Shop®, to engagement with Hard Rock Bet players and a branded free-to-play game on Hard Rock Neverland Casino and Jackpot Planet.

 

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Hard Rock Bet 🤝 Dale Jr.

Through this new partnership Hard Rock Bet players and NASCAR fans alike will be able to engage with Dale Earnhardt Jr. in a variety of unique ways, like following his sports betting picks and by vying for incredible ‘money can’t buy‘ experiences that offer the opportunity for face-to-face meetings with the legendary driver.

Earlier this year Hard Rock Bet hosted the ‘Roll with Dale Jr at Daytona Sweepstakes‘, where one Hard Rock Bet player won a Grand Prize package that included two tickets to the race and a meet and greet with Dale Jr. himself.

“Hard Rock is such a historic and iconic brand,” said Earnhardt Jr. “I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”

Full Throttle with Dale Earnhardt Jr.

Hard Rock Games will also debut a free-to-play slot game on Hard Rock Neverland Casino and the Jackpot Planet apps later this spring: Full Throttle with Dale Earnhardt Jr.

New Apparel Hits the Rock Shop®

Hard Rock, Dale Jr., and NASCAR fans will be able to enjoy two new collections of merchandise in the Rock Shop® – including t-shirts, hats, and sweatshirts. The first will drop this month, while the second will become available in June. Shop online at https://shop.hardrock.com/ or visit Hard Rock Cafe locations across the country.

Cafe & cocktails

Some of Dale Jr.’s favorite dishes will be available in Hard Rock Cafe locations exclusively on NASCAR race days. The limited time menu includes items like the Star Dust Wings, and the Ol’ 8 cocktail.