Hard Rock Bet, Post Malone Link Up for Fall Campaign

Roll With Us this fall

Hard Rock Bet, the highest rated online betting app in the country, has officially unveiled its fall campaign… Roll With Us. Headlined by none other than the nine-time diamond certified GRAMMY® Award-nominated global superstar Post Malone, the Roll With Us campaign seeks to cultivate a more invitational experience.

The new campaign is the product of a successful collaboration between the creative agency 72andSunny New York, Redline Media Group, and of course, Hard Rock Digital’s internal creative team. Online gambling can sometimes feel intimidating, or exclusive. Hard Rock Bet seeks to smash that mold. Everyone is welcome on Hard Rock Bet.

“Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app,” said Matt Primeaux, Executive Managing Director and President of Hard Rock Digital. “For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”

“Rebelliously Inclusive”

When designing the campaign Post Malone stuck out as the perfect reflection of Hard Rock Bet’s “Rebelliously Inclusive” spirit.

“It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in. That’s what I’m all about,” said Post Malone.

Throughout the campaign the world renown superstar is featured alongside persons from all walks of life, each with their own betting styles and preferences. From a pool party, to the bar, to the nail salon, everyone is invited to join the fun.

Another familiar face

While some may be asking ‘who’s the girl from the Hard Rock Bet commercials,’ local Florida sports fans will recognize a familiar face in Gabby Allen. Allen, a Hard Rock Brand Ambassador since 2023, has been a Brand Ambassador for the Florida Panthers since 2018 while also serving as an Arena Host and Content Contributor. Additionally, Gabby is an experienced reported, anchor, and Telly Award winning host. Check her out on Instagram.

Roll With Us for sports + casino

The Roll With Us campaign seeks to highlight all of Hard Rock Bet’s exceptionally rated iGaming products. Hard Rock Bet currently operates a rapidly growing New Jersey online casino that now boasts more than 2,000 unique game titles, and is, notably, the only legal sports betting app in Florida. Sports betting services are also available in Arizona, Indiana, Illinois, New Jersey, Ohio, Tennessee, and Virginia. No Hard Rock Bet promo code is required during registration. All new players are eligible for our best possible sign up offer.

Offered by Seminole Hard Rock Digital, LLC. Must be 21+ and physically present in AZ, FL, IN, NJ, OH, TN or VA to play. Terms and conditions apply. In IN, if you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT. In AZ call 1-800-NEXT-STEP or text NEXTSTEP to 53342. In FL, call 1-888-ADMIT-IT.

GAMBLING PROBLEM? CALL 1-800-GAMBLER (NJ, OH, TN, VA)